We like where this is going.
A creative, production and technology studio in New York and Los Angeles.
WHO WE ARE
Making Things Is Changing Fast. The boundaries between filmmaking, design, technology, and production are always shifting. New tools like AI are expanding what's possible, in exciting ways, but the fundamentals remain the same: storytelling, exceptional talent, and the ability to execute. We look forward to what's next without losing sight of what makes great work great.
Good Times is a creative, production and technology studio making content, AI and digital work for brands. Directors, AI artists and engineers, in one room, shipping work for screens and for the real world. We pick the medium the idea needs, whether that’s a shoot, a generative pipeline, an app, or all three.
We started as producers, working in agencies and production companies. Then we built software for producers (Lineo), then started folding AI into all of it, and the studio grew up with directors, designers, engineers and agents at the same table. What hasn’t changed is the name. We like having good times with the folks we work with. We love the work.
CLIENTS
WHAT WE MAKE
Content
Film for brands, led by our directors.
BROADCAST AND SOCIAL SPOTS
MUSIC VIDEO
BRANDED FILM AND DOCUMENTARY
MOTION GRAPHICS AND ANIMATION
CREATIVE DIRECTION
AI
Generative work, directed by people.
GENERATIVE FILM AND IMAGE SYSTEMS
GENERATIVE DESIGN SYSTEMS THAT SCALE A BRAND’S LOOK
HYBRID PRODUCTION, REAL FOOTAGE WITH SYNTHETIC
AI-POWERED IMMERSIVE EXPERIENCES
Digital
Products and platforms, built by the same team.
WEB DESIGN AND DEVELOPMENT, WITH A CMS YOU CAN RUN
APP DEVELOPMENT
AUGMENTED REALITY
BRAND AND VISUAL IDENTITY SYSTEMS
HOW WE WORK
A project starts with the idea and picks the medium second. You talk to one producer from the brief to delivery, and the director, the AI artist and the engineer are on the same call when the job needs them. When we use generative tools, a director still runs the project; the pipeline changes, the taste doesn’t. We keep a record of how each piece was made, and you own what we make for you.
BY THE NUMBERS
11
DIRECTORS ON THE ROSTER
211
PROJECTS SHIPPED
25
CITIES:
Los Angeles, San Francisco, Portland, Mexico City, Vancouver BC, Phoenix, Leadville, Austin, Nashville, Memphis, Dallas, Kansas City, Chicago, Kenosha, Atlanta, Miami, NYC, Montclair, Toronto, Barcelona, Prague, Montevideo, Buenos Aires, Bogata, Santiago...
HERE TO MAKE FRIENDS.
QUESTIONS
Where is Good Times based?
New York and Los Angeles, with executive producers in each. We shoot and build wherever the job is.
Who runs a project?
One producer, start to finish. The director, the AI artist or the engineer join when the job calls for them, on the same call, not through a chain.
How do you use AI?
The way we use a camera: as a way to make the work. Generative film and image systems, design systems that scale a brand’s look, and hybrid productions that mix real footage with synthetic. A director runs the project, every piece starts from human-made material, and we say which tools we used and keep a record of how it was made.
Can you build the product, not just produce the film?
Yes. We’ve shipped a production management platform (Lineo), and the sites for Steadfast LA and Relevent Football Partners, with a CMS the client runs without us.
How can I start working with you?
If you're a brand or an agency: tell us what you have in mind. We will get back to you right away.
If you're a director, designer, Al artist or engineer: send a reel or a portfolio and a few lines about what you want to make to work@itsgoodtimes.com. We look at everything and we sign people, not categories.