Project Notes
When our friends at VML sold the idea for Wendy’s Ice Spicy campaign with Ice Spice, there was only a few weeks until Ice Spice’s availability window. The ask? Design and create six completely unique sets and build them all in under two weeks. Director Thom Kerr jumped in with the Good Times team, and we got straight to concepting, starting the ambitious build a week later. We were happy to be a part of turning a clever idea into something real.