NYX Cosmetics

Our friends at GUT may just be the hardest-working agency in the business, and their energy was perfectly matched by director Britt Phelan when they brought us a project for NYX Cosmetics. In a matter of days, we built a branded talk show from the ground up, complete with the NYX personality and attitude. At the center of it all was the incredible Drew Afualo, whose razor-sharp wit, unapologetic humor, and fearless approach to female empowerment have made her a force on social media. Joined by her (now) husband, Pili Tanuvasa, Drew brought the kind of energy you can't script, and the result was a whirlwind of hilarious, high-energy content. Huge shouts to John Darcy at NYX, Bruno Acanfora, Brunno Cortez, Caroline Tan, producer Jenny Valladares, and the entire GUT team for making this wild little adventure a pleasure to bring to life.