Credit Karma

Four larger-than-life visual metaphors, four ambitious builds, four days in Mexico City. Yes, it takes someone with the singular imagination of Bob Partington to pull off a project like this (check out the BTS film below). When the fabulous creative team at Credit Karma came to us with the idea of bringing the brand's benefits to life through bold, memorable visual metaphors, we jumped at the challenge of making the complicated feel wonderfully simple. Working from Bob's ingenious sketches, the brilliant Ethan Tobman helped transform a soundstage into a series of beautifully stylized worlds where every detail worked hard to tell the story. Huge shouts to producer Emily Myers, creatives, Colin Gaul, Matthew Stafford & Janete Chun, and the entire Credit Karma team for trusting us to bring these wonderfully ambitious ideas to life.