# Digital

> Brand identity, websites, apps, platforms and AR, built by the same team that makes the content, with a CMS you can run without us.

Source: https://www.itsgoodtimes.com/digital · Updated: 2026-11-09

## Digital

Brand identity, websites, apps, platforms and AR, built by the same team that makes the content, with a CMS you can run without us.

## WHAT WE DO

### When the idea is a product rather than a piece of content, we build the product.

Good Times designs brand identities and builds websites, apps, platforms and AR experiences. We’ve shipped Lineo, a production management platform for film crews, and built the sites for Steadfast LA and Relevent Football Partners. The engineers sit with the directors and AI artists, so a campaign can ship with the site or the app it points to.

Every build comes with a CMS the client can run without us, documentation, and a handover, not a retainer you can’t leave.

The same engineers build AI workflows and tools for brands and agencies: the pipeline a team uses to visualize, version and deliver its own work. Lineo is the proof; they built it for their own productions first.

## Design leads

### Francis Musselman

DESIGN AND STRATEGY LEAD

Francis Musselman is a creative director, designer, and strategist with over 20 years of experience building brands, digital experiences, and campaigns. A Parsons graduate and Pentagram alum, Francis has worked with organizations including Nike, Google, the NFL, and MOCA.

### Ryan Ritzenthaler

DEVELOPER LEAD

Ryan Ritzenthaler is a full-stack developer specializing in modern web infrastructure, from headless commerce and CMS architecture to multi-tenant SaaS platforms. Building the commerce platforms, content systems, and products that let brands move fast and scale, pairing engineering with polished, interactive experiences.

## WHY GOOD TIMES

### Built by makers

The founders built Lineo for their own productions before anyone else used it. We build things we’d use.

### Content and code, one job

A launch film, its site and the app behind it, from one team, on one schedule. No handoff where the idea gets thinner.

### Yours to run

Your team edits the site the day after launch. We stay on if you want us, not because you have to.

## BY THE NUMBERS

### 9

PLATFORMS AND SITES

### 4

BUILDS THIS YEAR

### 100%

DELIVERED WITH A CMS THE CLIENT RUNS

## HOW A JOB RUNS

### Brief

What the product has to do, for whom, by when. A sentence is enough to start.

### Scope and budget

Pages, features, integrations, and the stack, in plain language, with a number. One document.

### Design

Structure first, then the look, in the same system as the rest of your brand. You see it before it’s built.

### Build

Static where it can be, dynamic where it must be, fast everywhere. Content and code in parallel with the film team when there is one.

### Launch and handover

Testing, launch, the CMS, the docs, and a walkthrough. Then it’s yours.

## WHAT PEOPLE SAY

"I think you guys figured it out.  With all the attempts by getactual, Saturation, ShowBiz, etc, Lineo is intuitive to use, has a fair subscription price, and a support team that absolutely wants to make the bidding process easier and quicker to bid and actualize. I am not blowing smoke -  I mean it.”

Peter Keenan, **Legendary Line Producer**

“I’ve worked with Good Times & Francis on several website redesigns and new  builds, and they are incredible partners to work with. They are attentive, proactive, nimble, and a true joy to collaborate with. Their ability to bring a vision to life is second to none. I can’t recommend them highly enough.”

Meredith Cash, **UPLAND WORKSHOP**

## QUESTIONS

### What does Good Times build?

Brand and visual identity systems, websites, apps, platforms and AR experiences, for brands and agencies, including Lineo, a production management platform for film crews.

### What stack do you use?

[Framework, CMS and hosting, named.] We pick for speed and for your team being able to run it; we’ll say why in the scope.

### Can you build the site for a campaign you’re also shooting?

Yes, and that’s the point. One team, one schedule, the film and the site launching together.

### Can you build an AI workflow for our team?

Yes. A repeatable pipeline for visualizing, versioning or delivering work, built around the tools you already license, with your people trained to run it. Ask on the AI page or here.

### What happens after launch?

You get the CMS, the documentation and a walkthrough, and the site is yours. We stay on for changes if you want us to.