Derek Westerlund is an Emmy award winning director and producer and recent inductee into the Mountain Biking Hall of Fame. With a career spanning 30 years in action sports, Westerlund’s path has been nothing less than extreme. He has produced and directed heart pounding sports and action content in over 50 countries. His production company Freeride Entertainment rose to international acclaim as Red Bull's go to production partner and content studio. Creating and developing short and long form film, television and digital docu-series for the beverage giant garnering billions of views across all platforms. From being the first director and production partner on Red Bull Stratos, AdAge’s # 5 ranked Marketing Campaign of the 21st century to taking home a 2020 Sports Emmy Award for Digital Innovation for the Red Bull Rampage, Westerlund’s production acumen runs deep. Westerlund has recently dedicated his time exclusively to feature film and commercial directing. His commercial endeavors have touched some of the world’s biggest brands including Samsung, HP, Under Armour, Nissan, Lexus and Hyundai.