# Content

> Film for brands, led by directors with a point of view, made by a studio that can also build what the film points to.

Source: https://www.itsgoodtimes.com/content · Updated: 2026-11-09

## Content

Film for brands, led by directors with a point of view, made by a studio that can also build what the film points to.

## We know it’s all social now.

Every job is cut for the feed on the same shoot, not as an afterthought the week after. Vertical first, captioned, short videos designed for social audiences and delivered with the hero spot.

## WHAT WE DO

### Broadcast, social and music video. One Executive Producer from the first conversation through final delivery.

Good Times produces branded content across broadcast, social, music video and film, bringing together a roster of eleven directors, each with a distinct point of view, and a studio built to support their creativity. With designers, AI artists, engineers and world-class production talent working side by side, we have the people and resources to bring just about any idea to life.

Whether a project calls for traditional filmmaking, an entirely in-house approach, our own generative pipeline, or a combination of all three, we build the right production process around the creative.

Recent work includes NYX Cosmetics, Jockey, McDonald's, Credit Karma, The Black Keys and Starbucks.

## WHY GOOD TIMES

### Directors first

At Good Times, every project starts with the right creative vision, where Directors and Creative Directors each bring a unique perspective, a distinct visual style, and their own way of telling a story. The creative, the idea + a world-class team give each project the talent, tools, and support to be wonderful.

### **One EP, Start to Finish**

You talk to one person, Corwin in New York or Eric in Los Angeles, from the first creative call all the way through delivery, while working alongside some of the best line producers and post producers in the world.

### More than a Camera

When an idea calls for an ambitious build, an experiential activation, a motion system, or a generative shot, the people who know how to bring it to life are already on hand. From inventive fabrication to emerging technology, we bring the right minds together to realize ambitious ideas.

## BY THE NUMBERS

### 211

SPOTS AND FILMS 

### 11

DIRECTORS ON THE ROSTER

### 25

CITIES:
Los Angeles, San Francisco, Portland, Mexico City, Vancouver BC, Phoenix, Leadville, Austin, Nashville, Memphis, Dallas, Kansas City, Chicago, Kenosha, Atlanta, Miami, NYC, Montclair, Toronto, Barcelona, Prague, Montevideo, Buenos Aires, Bogata, Santiago

## SELECTED WORK

[All content work](/work?practice=content)

## HOW A JOB RUNS

### Brief

Send what you have: a deck, a script, a sentence. We'll get back that day to set up a creative call.

### Approach and budget

A director’s creative treatment, budget and calendar.

### Pre-production

Casting, locations, boards, tech scout & pre-pro meeting. We do the job before we do the job.

### The shoot

On location, on stage, or in the ai pipeline. The director is the guide, collaborating with the agency and client. The producer runs the day.

### Post and delivery

Edit, design, color, sound, and deliverables for every channel, all delivered with a smile.

## WHAT PEOPLE SAY

“The Keys ain’t from Memphis, but this video shows they understand what makes us great.”

MEMPHIS FLYER, ON “YOU GOT TO LOSE”

## QUESTIONS

### What kind of content does Good Times produce?

Broadcast, social spots, music videos, branded film and documentary, and motion graphics based content, for brands and agencies, led by a roster of eleven directors.

### Who do you work with?

We work with all types of clients. We work in the traditional agency model. We work with Brands and Brand Groups, We work with startups. We work with foundations, we'll work with your mom. Whoever or whatever you are, you get one EP, a director / creative director and the best creative artists in the world.

### Can you shoot and also make the generative or digital parts?

Yes. So far the majority of our AI projects have been hybrid. The AI artists and engineers are in the same studio, so a spot, its generative shots and an app or site behind it can be one job with one team. We can do all the shots or one shot. Whatever the creative calls for.

### Where do you shoot?

Wherever the job is best situated. We’re based in New York and Los Angeles but have shot and will continue to shoot all over the world.